Paypal is one of the biggest and most familiar of all the online payment options That’s a lot of people who would have an easier time making a purchase on your website if you let them check out with Paypal. The service boasts that it’s currently used by over 17 million businesses and that customers who use PayPal to check out convert at 82% higher rates than with other payment options.
That’s a pretty compelling reason to use PayPal. Luckily, adding a PayPal button to your checkout process is pretty simple (although you may need to work with a developer if you don’t use an eCommerce solution). Expect to pay 30 cents plus 2.9% for each purchase processed through PayPal.