You will see most of the marketers are doing cold calling, spamming the customers with ads, promotional materials, emails, social media posts, etc. Customers, on the other hand, are burning out with all these promotional materials and ads.
As a marketer, you need to become a leader for your customer instead of begging for customers. You need to stop begging for sales.
You need to stop sending newsletters that are nothing but product catalogs. Subscribers hate those emails
So, how do you actually do email marketing? Send one super-simple email that tells a story, a story designed to help them, solve their problem, and entertain them, so that you end up becoming a trusted authority in their inbox. Establish trust and your email will no longer land in the spam folder, your email will have a high conversion rate.
Consider building friendships with your customers, once you are friends, you can start selling. When you are friends, they will trust your products.